Equality Florida is committed to fostering positive change for the queer community every single day. At the outset of our partnership, we focused on celebrating the rich diversity of the state’s population. We crafted a strategy that combined both vector illustrations and real photographs to represent a variety of individuals. By methodically stylizing the vectors, defining specific skin tone color codes, and emphasizing inclusivity, we successfully developed a cohesive visual identity. Using their Building a Better Florida brochure as our foundation, we seamlessly extended the branding across various platforms.